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YT Industries

From Tilcayo Cats, the lean encyclopaedia by Tilcayo Knowledge Systems
YT Industries
TypePrivate
IndustryBicycles
Founded2006; 20 years ago (2006)[1]
Headquarters
Hausen, Upper Franconia, Germany
Key peopleMarkus Flossmann, Founder & CEO
OwnerArdian
Websiteyt-industries.com

YT Industries is a German mountain bike manufacturer. Founded in 2006, the company operates in a direct-to-consumer model. YT also has showrooms at their headquarters in Hausen, Germany, and "YT Mills" in San Clemente, California; Guildford, Surrey, England; and Bentonville, Arkansas.[2][3] With its origins in dirt jumping and freeriding, YT has expanded its lineup to include all forms of mountain biking and gravel biking.

History

YT Industries traces its roots to a marketing company founded in 2006 by Markus Flossman called Sponsoree Deutschland.[1] Flossman and Stefan Willared designed and sold their first bike, a dirt jumper, under the Sponsoree name in 2008, and in 2011 the company was renamed YT (Young Talent) Industries.[4]

YT soon moved into mountain bikes, producing the downhill Tues, Wicked enduro bike, and the park-oriented Norton. In 2014, they launched their first carbon fiber bike, the Capra enduro bike.[5] YT expanded their lineup with the all-mountain Jeffsy in 2017,[6] the Decoy e-bike in 2019,[7] the Izzo trail bike in 2020,[8] and the Szepter gravel bike in 2022.[9][10]

In 2021, private equity firm Ardian acquired a majority stake in the company.[11]

YT Industries
TypePrivate
IndustryBicycle manufacturing
Founded2000 (2000)
FounderMarkus Flossmann
HeadquartersSchweinfurt, Germany
ProductsMountain bikes
Websitewww.yt-industries.com

Model range

  • Dirtlove: Dirt Jumper
  • Tues: Downhill 200mm travel
  • Capra: Enduro 170/170mm travel
  • Jeffsy: All - mountain 150mm/145
  • Izzo: Trail 130mm
  • Szepter: Gravel 40mm
  • Decoy: enduro/all mountain electric bicycle

Racing

YT began sponsoring a professional race team, the YT Mob, in 2012 with freerider Andreu Lacondeguy. Cameron Zink joined the squad in 2014; that year, Lacondeguy and Zink finished first and second at Red Bull Rampage.[12] Aaron Gwin won the 2016 and 2017 downhill UCI Mountain Bike World Cup while a member of the YT Mob.[13]

References

  1. ↑ 1.0 1.1 "YT Industries GmbH, Hausen, Germany". North Data. Retrieved 15 July 2023.
  2. ↑ "The YT Mill". YT-Industries. Retrieved 15 July 2023.{{cite web}}: CS1 maint: url-status (link)
  3. ↑ Jacobs, Joe (25 May 2023). "YT Industries Experience Center coming to Bentonville". Arkansas Outside. Retrieved 15 July 2023.
  4. ↑ Wragg, Matt (8 February 2016). "From the Top: Stefan Willared". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
  5. ↑ "Growing Up - A Visit with YT Industries". Vital MTB. 1 October 2015. Retrieved 15 July 2023.
  6. ↑ Kazimer, Mike (16 January 2017). "YT Jeffsy CF Comp 1 - Review". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
  7. ↑ Roe, Dan (28 March 2019). "Bludgeon the Mountain on YT Industries' New Enduro e-MTB". Bicycling. Retrieved 15 July 2023.
  8. ↑ Barber, Jeff (5 November 2020). "The YT Izzo Touches Down on Endurance Island". Singletracks. Retrieved 15 July 2023.
  9. ↑ Kohler, Simon (3 November 2022). "New YT Industries SZEPTER CORE 4 2023 first ride review". Gran Fondo. Retrieved 15 July 2023.
  10. ↑ "About YT". YT Industries. Retrieved 15 July 2023.
  11. ↑ Leggett, Alicia (3 August 2021). "YT Industries Acquired By Private Equity Group Ardian". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
  12. ↑ "Red Bull Rampage - YT To Sponsor For First Time in 2015". Vital MTB. 8 October 2015. Retrieved 15 July 2023.
  13. ↑ McKall, Terry (21 December 2018). "Aaron Gwin off YT for 2019 World Cup season". Canadian Cycling Magazine. Gripped Publishing Inc. Retrieved 15 July 2023.


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